The Maker

Joseph Reichenbach

Global Creative Director
Drew Estate
Bio

Joey "The Wizard" Reichenbach has served as Creative Director and Lead Artist at Drew Estate for 25 years.

Partnering with Drew Estate founder Jonathan Drew, he’s been an integral part of the development of every Drew Estate brand, lending his expertise in creative direction, merchandising, packaging, advertising, and product development. Notably, Joey has played a key role in shaping the visual identity and packaging for the Liga Privada and Undercrown brands.

Behind the scenes, Joey (a confirmed tobacco geek), is a valued part of Drew Estate's product development team, who work closely with Master Blender Willy Herrera as he develops exciting new blends to bring to market.

The Brand

Drew Estate, founded in 1996 by Jonathan Drew and Marvin Samel, is renowned for its innovation and unconventional cigar blends. Starting with a focus on infused cigars like the ACID line, the brand expanded into traditional premium cigars, gaining international acclaim with the Liga Privada series.

Based in Nicaragua, Drew Estate is known for its artistry, cutting-edge marketing, and pushing the boundaries of cigar craftsmanship, becoming one of the most influential brands in the industry.

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